GKL Mortgage Brokers
Client
GKL Mortgage Brokers
Year
2026
Services
- Website Design & Development – Full website design and build
- SEO and GEO optimisation
- Google reviews integration
- FAQ and content structure
- Mobile optimisation and performance improvements
Supporting GKL Mortgage Brokers with the redesign and redevelopment of their website, moving away from the limitations of a website builder to a flexible, professional platform that reflects the credibility and trusted advice the business is known for.
The existing site was restricting growth. Design options were limited, key features such as a blog, structured FAQs and video content were difficult to implement, and the site was not performing as well as it should on mobile devices or in search.
A key objective was to make mortgage advice feel clear and approachable. Visitors needed to quickly understand the services on offer, find answers to common questions and get in touch for advice with as little friction as possible.
The website also needed strong SEO and GEO (AI search readiness) foundations to support long-term organic growth, with a structure that allows new service pages and blog content to be added as the business grows.
Website Design & Development
A modern, fully responsive website was designed and built on WordPress, giving GKL Mortgage Brokers a more professional appearance that reflects their credibility.
Following a design consultation to review example websites and styles, a custom layout was created around GKL’s preferences, featuring a video header to create a strong first impression.
Clear navigation and simplified page layouts make information easier to find and understand on every device.
Content & Site Structure
The site was restructured with a clear, logical sitemap, including Home, About / Meet the Team, Services, FAQs, Blog, Contact and Policy pages, including the Complaints Process.
The Services section has been built so individual service pages can be added in future, allowing the site to grow alongside the business.
Customer Reviews & Social Proof
A Google Reviews widget was integrated to display recent client feedback directly from the GKL Mortgage Brokers Google profile.
This builds trust with prospective clients at an important decision-making stage and reinforces the business’s reputation for reliable advice.
Enquiries & Lead Generation
Clearer calls to action and improved enquiry journeys were introduced throughout the website, making it quick and easy for visitors to contact GKL Mortgage Brokers for advice or support.
SEO, GEO and AI Search Readiness
The website was built following SEO best practices from day one. This includes:
Clean site architecture
Structured metadata
Question-led FAQ content
Redirect management from the previous website
Content structured for emerging AI-driven search platforms
Performance, CMS & Mobile Optimisation
Built on WordPress, the website gives the GKL team full control to update content, add new pages and publish blog posts without technical knowledge.
Launch included:
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- Full deployment and configuration
- Performance optimisation for faster mobile loading
- A training walkthrough on managing and updating the website
The result is a fast, modern and scalable website that makes mortgage advice easier to access while supporting GKL Mortgage Brokers’ long-term digital growth.
